If you’re the CEO of a high tech or B2B company, your neck is always on the line. Competition is becoming a nightmare. Your products and services are sliding into a shallow commodity grave. Growth seems like a ghost. But the real drain on success might be your perceived value by the market – and that can really bite.
If this all sounds familiar, then you might be fighting the Value Vampires. The good news: you can defeat these monsters by uncovering the hidden value in your business... and unleashing it to the market. In this short, terrifyingly fun tale, you’ll explore the seven mystical questions that help “unearth” your greatest value to the market, and how to bring your growth back from the dead.
- find the value gaps in your business – and uncover your most unique market position
- conjure consensus from your team
- build a tribe of customers that would kill for you
- escape the “product coffin” and rise above the commodity perception
- leverage your “why story” and slay your competitors
- sharpen your "brand blade" with our simple Brand Blood Test
Don’t wait until your business is six feet under.
Slay your way to growth now: