Mapping the Future with Data
The world is growing increasingly more complex – and navigating through that complexity requires an ever-expanding relationship with data. When it comes to map and geolocation applications, making sense of these deep seas of information has become an absolute necessity. With the rise of mobile devices and their ability to leverage these data sets, the demand for intelligent solutions has risen dramatically – and Maponics has grown into a leading, innovative provider. They build and define geographic boundaries that are meaningful at the local level, including neighborhoods, ZIP codes, school zones and more – so their customers can license map data for a wide variety of needs. In fact, local search giants such as Google, DEXMedia, CitySearch, and YellowBook USA all rely on Maponics to match consumers with relevant businesses and services nearby.
While 95% of social media users touch Maponics data, competition for these data sets was increasing. With limited awareness and a less than “sophisticated” brand, Maponics needed to meet the market with a bold new message that would change the conversation, create disruption and catapult their position to the head of the pack across a number of key industries. This also meant reaching deeper into high-value targets and stoking the analyst community.
The ValueArc Result
After a successful ValueArc executive session, it was clear that Maponics was delivering more than just map data for applications – they were empowering businesses with “Data for Life.” To help expand the awareness for this unique market claim, Maponics leveraged the ValueArc Ascent Brand Architecture to build a sophisticated, world-class platform – one that projected them as the innovative and trusted leader for data solutions designed to help consumers in their everyday life.
Once completed, the new messaging, positioning and branding was used to augment sales acceleration programs, including one-to-one direct marketing to large target prospects. It was also used to shape the tone and tenor of their content marketing and thought leadership around their Context product – helping to reach and influence the analyst and editorial communities with more impact.
VALUEARC PRODUCTS INCLUDED:
- Discovery, Positioning and Messaging
- Brand Architecture
- Ongoing Brand and Direct Marketing Support