Mapionics

Maponics

Mapping the Future with Data

The world is growing increasingly more complex – and navigating through that complexity requires an ever-expanding relationship with data. When it comes to map and geolocation applications, making sense of these deep seas of information has become an absolute necessity. With the rise of mobile devices and their ability to leverage these data sets, the demand for intelligent solutions has risen dramatically – and Maponics has grown into a leading, innovative provider. They build and define geographic boundaries that are meaningful at the local level, including neighborhoods, ZIP codes, school zones and more – so their customers can license map data for a wide variety of needs. In fact, local search giants such as Google, DEXMedia, CitySearch, and YellowBook USA all rely on Maponics to match consumers with relevant businesses and services nearby.

The Problem

While 95% of social media users touch Maponics data, competition for these data sets was increasing. With limited awareness and a less than “sophisticated” brand, Maponics needed to meet the market with a bold new message that would change the conversation, create disruption and catapult their position to the head of the pack across a number of key industries. This also meant reaching deeper into high-value targets and stoking the analyst community.

The ValueArc Result

After a successful ValueArc executive session, it was clear that Maponics was delivering more than just map data for applications – they were empowering businesses with “Data for Life.” To help expand the awareness for this unique market claim, Maponics leveraged the ValueArc Ascent Brand Architecture to build a sophisticated, world-class platform – one that projected them as the innovative and trusted leader for data solutions designed to help consumers in their everyday life.

The rebranding efforts began with an assessment of their current identity - which led to an upgraded design template. This influenced everything from the corporate presentations to the graphic interface for their user demos. At the center of the rebranding program was the development of a new website that was highly visual and extensible, creating a clear distinction in the marketplace. The goal: build energy and gravitas around the Maponics brand, and create a more powerful portal for their thought leadership.

Once completed, the new messaging, positioning and branding was used to augment sales acceleration programs, including one-to-one direct marketing to large target prospects. It was also used to shape the tone and tenor of their content marketing and thought leadership around their Context product – helping to reach and influence the analyst and editorial communities with more impact.