You now have access to the ValueArc Basecamp Independent Program
This is the self-guided version of the ValueArc Basecamp Discovery, Messaging & Positioning system--our flagship consulting process. This streamlined toolkit provides a proven step-by-step method to collect critical data, conduct high-level executive workgroups, elicit insight from partners and customers, develop a positioning framework and build an effective message hierarchy. It is designed to help you discover and express your company’s ideal strategic value—to maximize sales and market value.
WHO IS IT DESIGNED FOR?
This toolkit can be used by almost any business coping with increased competition, shifting market demands and tighter margins. It is especially valuable for startups and small-to-medium-sized technology and healthcare companies seeking a pathway to a much stronger and profitable market position.
HERE ARE YOUR TOOLS:
ValueArc Basecamp Independent Program Workbook
This is your central tool for scaling the messaging mountain. A comprehensive guide to the entire Basecamp process, it will take you step-by-step through the Basecamp framework. This curriculum includes:
- Overview and planning processes
- ValueArc Discovery
- ValueArc Positioning Exercise
- ValueArc Messaging Pyramid
Scaling the mountain can be intimidating. Where do you start? What’s the right path to reach the summit? At Basecamp, we’ve made the necessary preparations for your journey. This handy primer will take you through the basic steps to get your entire program up and running – and recommends the best course to reach the top of the mountain.
ValueArc Overview PowerPoint
Taking your renewed positioning and messaging to market requires consensus and executive buy-in. To help streamline your presentation to stakeholders, leadership and other key members of your organization, the ValueArc Independent Program includes a templated PowerPoint deck – designed to help you easily summarize the purpose, process and value of your new platform.
ValueArc Executive Positioning Session Worksheets
Having a productive and highly interactive ValueArc positioning session is key to the success of your program. To help visually engage your participants, these worksheets – available for print and electronic use – are designed to accompany the workbook at key points in your “journey,” helping you and your team take inventory of your assets, identify your validating attributes and document your work through the process.
ValueArc Executive Session PowerPoint
When you’re ready to conduct your ValueArc Executive Session, we’ve packed the tools to make your experience more focused and productive. This easy-to-use presentation deck provides the substance, graphics and step-by-step instructions for facilitating and managing a successful 2-day ValueArc Executive Session.
ValueArc consulting engagements typically cost from $20,000 to as much as $110,000. But now you can apply ValueArc methods yourself with this comprehensive, step-by-step instructional system.
This toolkit is valued at over $1500 – but it’s yours for FREE!
“The ValueArc Independent Program is a dynamite tool for any business. It’s clear, insightful and easy to use from cover to cover – and helps you identify things you didn’t even realize about your own company.” CEO - Pulse
“The ValueArc Independent Program is a dynamite tool for any business. It’s clear, insightful and easy to use from cover to cover – and helps you identify things you didn’t even realize about your own company.”
CEO - Pulse
WE’RE HERE WHENEVER YOU NEED US
The ValueArc process can help you guide your company to greater success, if administered properly. If demands on your time and energy are too great to manage this process alone, please contact us and let us help you.
And if you would like to see how we can assist you in developing and executing your marketing programs, please visit daynerhall.com