You’ve reached the summit, and there it is: a horizon of communication channels and go-to-market opportunities, stretching out before you. How do you make sense of it all? Developing the right campaign to launch your new messaging and positioning is key – and having the right plan can make all the difference. ValueArc Horizon delivers a comprehensive campaign architecture recommendation unique to your needs, and builds from there. Looking for research services, a la carte merchandising or a partner to negotiate your rates? What about a channel recruitment program or a sales acceleration strategy targeted at CIOs? With so many possibilities, you need the guidance and expertise of a seasoned team to build a plan that meets your goals and your budget. ValueArc Horizon delivers it all – with maximum impact.
ValueArc Horizon helps deliver your message to the market with:
ValueArc Horizon starts with an inspection of the opportunities that exist for reaching your market. Who you are trying to influence or convert? What actions do you want them to take? And what are the overall goals and budgetary parameters?
Once the opportunities have been identified, a campaign architecture is developed – helping you determine the essential elements of a complete campaign, and how these components relate to each other in an intergrated strategy.
Your go-to-market blueprint is your “magna carta” for delivering your campaign to the market. From media strategies to channel recruitment to sales acceleration programs, your blueprint will help you build it all.
A vast landscape of opportunities
While many of the fundamentals of marketing have not changed, technology has forever altered the entire landscape. How do you make sense of an increasingly complex and cluttered toolbox of marketing delivery methods? Which tools are proven – and which ones will prove most effective for meeting your objectives? Drawing on decades of campaign development, management and execution, ValueArc Horizon can help you take control of your campaign planning and streamline your overall investment. It delivers a complete campaign architecture with the right integrated mix of resources for reaching your target audience, and recommends the best systems for monitoring, managing and “tuning” your campaign for sustained success.
Your customized go-to-market blueprint can include:
Campaign Consulting Services
- Analyst relation strategies
- Internal communications strategies
- Direct sales
- Partner/alliance programs
- Public relations strategies
- Channel development consulting
- Marketing automation
Thought Leadership Programs
- App development and delivery
- Case studies
- Executive briefs
- Fullfillment materials
- White papers
Campaign Development and Delivery
- Controlled Media
- Advertising (print and electronic)
- Broadcast and online video
- Lead generation programs
- Email campaigns
- Experiential campaigns
- “Guerilla” marketing campaigns
- Landing pages campaigns
- Social media campaigns
- Tradeshow and event programs
- Traditional one-to-one/direct marketing
- Testing campaigns
Creative campaigns that convert
ValueArc Horizon helps you project your messages with:
Media Campaign Development and Management
From traditional media (broadcast, print and electronic) to online video pre-roll to emerging social platforms, ValueArc can provide a complete media plan and strategy recommendations that fit your budget. Our extended team of media experts are beyond qualified, with expertise in everything from SEO to Google® AdWords™. Our services include opportunity assessment and research, media buying and placement, rate negotiation, merchandising, email list buying, pay-per-click advertising, retargeting, design and production.
Sales Acceleration Programs
With decades of experience in direct, one-to-one and high-impact direct marketing, ValueArc can design a powerful sales acceleration program that penetrates to your core audience and converts their interest to sales. From lead mining to high-touch, 3D direct mail programs, ValueArc has consistently delivered creative solutions that stimulate an audience to take action – and help sales people prime the engine for success.
Channel Recruitment and Enhancement Programs
For many companies, channels are a key component in the sales equation. But building and maintaining a strong channel strategy can be a struggle. How do you find the right partner to help streamline your channel activities, spot the weak links in your program and elevate the value of your channel investment? For decades, ValueArc has helped companies of all sizes design turnkey channel programs, resolve channel conflict, enhance existing channel relationships, and identify the value gaps in their current channel strategy. The ValueArc team draws on years of deep experience to help develop, nurture and sustain healthy channel strategies for our customers.
Experiences are changing the way marketers reach and influence their audiences. Along with the traditional modes of experiential marketing, ValueArc Horizon leverages the next generation of emerging technologies to help engage, convert and retain targets. From complete tradeshow and event strategies to interactive kiosks – including our exclusive SKiO™ touchscreen technology – ValueArc Horizon can build an end-to-end experiential marketing campaign that connects with customers in new and exciting ways.
Analytics, Listening Campaigns and “Voice of the Customer” Strategies
Good marketing requires great listening skills. With so many conversations occurring across a complex, noisy and fragmented landscape, how can you be part of the dialogue? And more importantly, how can you help shape those conversations? ValueArc Horizon can help you “eavesdrop” and monitor the chatter around your brand, employing best-of-breed VOC and listening strategies. From text analytics to social media scanning to surveys, ValueArc can help you tune in on the relevant trends, opinions and attitudes that affects your perception – so you can nimbly position your brand for success.
Building strong loyalty is every brand’s aspiration. But how do you nurture a fierce devotion to your products and services – one that keeps your customers coming back, and bringing their friends and connections to your front door? The answer is simple: by being loyal to your market. ValueArc Horizon can help your create an inspiring loyalty campaign that primes your audience through rewards programs, games and other methods that help position you as top-of-mind, and keeps your customers hungry for more.
Thought Leadership Programs
In the B2B and high-tech marketplaces, thought leadership content is an absolute requirement. By challenging an existing position or point of view, thought leadership can project the power and sophistication of your products and services. The best thought leadership strategies provide a multi-layered framework, delivering the right content to the right audience – whether it be a CEO, product engineer, analyst or editor. For years, the subject matter experts and writers at DaynerHall and ValueArc have authored hundreds of white papers, executive briefs and other thought leadership materials for a wide range of companies across dozens of industries. These tools can range from the standard fare to more exotic applications, including analyst briefings, investor prospectus packages and more.