Now that you’re armed with powerful messaging and positioning from the ValueArc Basecamp process, how do you project it to the marketplace? With world-class branding that elevates your visual presence. ValueArc Ascent Brand Architecture delivers a complete branding blueprint for your business. It analyzes your brand’s strategic potential and maps a unique “brandscape” for standing out in an increasingly noisy and fragmented marketplace. ValueArc Ascent also integrates the core tenants of your Basecamp messaging across a spectrum of strategic brand tools – from identity solutions to collateral templates and more. Also available as an independent product, ValueArc Ascent delivers sophisticated brand solutions – all designed by an award-winning team that has served early-stage and well-established leaders across the globe.
ValueArc Ascent helps elevate your branding with:
ValueArc Ascent begins with a deep brand audit and analysis. This includes deep research to help determine your perceived strengths and weaknesses within your market – and where your brand opportunities exist.
The “brandscape” delivers a competitive analysis of your visual marketplace and provides fresh strategies and recommendations for standing out – from color to graphics to typography and more.
The brand architecture is your blueprint for delivering your brand to the market. It includes a “brand ecosystem” of applications, including identity solutions, website homepage and collateral templates, a brand guide and more.
ValueArc Ascent Branding Program Samples
With ValueArc Ascent, you get:
ValueArc Brand Overview
The ValueArc Brand Overview is a high-level assessment of your current brand strategy. It examines your position within the marketplace and digs deep to answer key questions: how does your current brand “platform” function? Is it scalable and extensible? What are some of the trends and tools being used by similar brands in your market – and are you being disruptive enough to create visual awareness? Who are your chief competitors, and how do you think your visual presence stands out in comparison? This assessment is conducted by ValueArc brand managers and art directors with deep experience, and can help provide the necessary insight for building a more powerful and effective brand.
ValueArc Brand Audit
Using best-of-breed tools and tactics, the ValueArc Brand Audit conducts a deep dive analysis of your brand’s perception – using Web-based surveys, focus groups and interviews to help determine your brand’s perceived strengths and weaknesses. It also gauges your awareness as it relates to your competitive field, in an effort to inform a more unique brand strategy. Interaction with partners, customers and internal management will help focus the direction of your new brand, and reflect the value gaps in your visual perception.
ValueArc Brand Story
Developing your brand “story” is the first step in building a foundation for your brand ecosystem. Leveraging ValueArc’s best practices and methodologies, our experienced thought leaders and writers help devise the narrative, create the rationale and inventory the validating attributes that support your new brand.
The ValueArc “Brandscape” is a visual analysis of your competitive marketplace. From color range to graphic style, typography to diagram “language,” examining the competitive stage provides insight into what visual opportunities exist for your new brand. The ValueArc Brandscape analyzes, synthesizes and outlines strategic recommended strategies for developing the visual brand platform.
ValueArc Identity System
The cornerstone of any new brand is the logo. The ValueArc Identity System uses a proven, dynamic approach to capture the voice, tone, attitude and personality of your business – and reflect them in a new or upgraded identity package. As part of the process, our team of veteran art directors and designers will provide a spectrum of visual recommendations for your new identity, each exploring unique facets that will energize your brand.
ValueArc Brand Architecture
There’s more to your brand than just your logo. Where will your identity “live”? How will it thrive in the markeplace? Is there “connective tissue” that ties it all together? Your brand is static until it’s applied to real programs and assets. Along with a refreshed or renewed identity, ValueArc also provides a complete architecture of brand applications, including a website homepage template, data sheet/case study templates, a correspondence package (business card, electronic letterhead) and a PowerPoint template for presentations. Each approved application will be provided in an archived package, which includes all of mechanical assets you’ll need to utilize your brand to its fullest potential.
ValueArc Brand Guide
Policing your brand is much easier when systems and controls are part of the equation. To maintain a strong, cohesive visual platform, you need governance – for internal staff as well as external partners and vendors. To help build those systems, ValueArc Ascent provides a short, practical manual to help manage and govern the application of your new brand. From logo usage to approved color schemes, this simple primer will help ensure adoption of the brand as it was intended – and is included as a PDF with your final asset package.