The ValueArc Basecamp Discovery, Messaging & Positioning is our flagship product. It is a highly-customized, collaborative consulting engagement that includes detailed discovery research, interviews, a comprehensive on-site session with key management, in-depth synthesis and analysis, and a detailed presentation of a recommended messaging and positioning architecture. Led by Kitt Hancock and a team of seasoned professionals, the ValueArc Basecamp Program has been proven time and time again by B2B and technology companies - from startups to the Fortune 1000. Our team has been been instrumental in helping dozens of businesses achieve their goals for growth, including increased sales, greater market share, an initial public offering or even an acquisition. No matter what the objective, our ValueArc guides have seen it all – and can help you get there.
ValueArc Basecamp consists of three core steps:
Discovery helps you gather and organize critical information and opinions about your business and market through interviews, secondary research, surveys and studies from analysts and other credible, third-party sources.
ValueArc Value PillarTM
A unique, guided session with key company stakeholders, the Value Pillar process helps create concensus around your company’s core market claim, and collect the inventory of attributes that support a strategic position.
ValueArc Messaging Pyramid
The Messaging Pyramid translates the elements of your positioning architecture into a hierarchal framework, giving you a succinct “story line” to assure message continuity and discipline across your communications.
With ValueArc Basecamp, you get:
ValueArc Basecamp Guided Session
After completing your initial ValueArc Discovery (which includes independent research, surveys and interviews), a team of experienced ValueArc guides will moderate an on-site Basecamp Session. These collaborative, interactive and lively events are key to uncovering – and often challenging – where the critical value gaps are in your business. These meetings typically host around ten members of your company’s top leadership over a two day period. Our seasoned guides have hosted dozens of Basecamp Sessions, and bring unparalleled insight – and consistently uncover hidden value.
ValueArc Messaging & Positioning Blueprint
The final result of the Basecamp process, the ValueArc Messaging & Positioning Blueprint is your go-to guide for all future marketing activities. A comprehensive overview that includes your completed research, Value Pillar and Messaging Pyramid architecture, this document will help you execute more successful campaigns, maintain a common “voice” both inside and outside your organization, and deliver a cohesive message and position to the marketplace.
ValueArc Messaging Presentation
To aid key leadership in projecting the new messaging and positioning to board members, investors, analysts and employees, you’ll receive a ValueArc Messaging PowerPoint presentation. This invaluable tool reflects all of your new messaging and positioning in a high-level, visual format – complete with diagrams, illustrated processes and a template that is fully-branded with your company’s identity (or with new branding elements from your ValueArc Ascent program).