ValueArc Basecamp consists of three core steps:
ValueArc Discovery
Discovery helps you gather and organize critical information and opinions about your business and market through interviews, secondary research, surveys and studies from analysts and other credible, third-party sources.
ValueArc Value PillarTM
A unique, guided session with key company stakeholders, the Value Pillar process helps create concensus around your company’s core market claim, and collect the inventory of attributes that support a strategic position.
ValueArc Messaging Pyramid
The Messaging Pyramid translates the elements of your positioning architecture into a hierarchal framework, giving you a succinct “story line” to assure message continuity and discipline across your communications.
With ValueArc Basecamp, you get:
